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Recent Blog Posts

Will this ever end?

Posted by Nick Moroder on Apr 15, 2014

I have always marked June as summer. We are only 6 weeks away and it is snowing here in southeast Wisconsin. You’re also probably asking yourself, “will this ever end?” Tonight I was wishing I had stayed in San Diego. My career in the bike industry...

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2014 Cheesehead Roubaix

Posted by Dave Hanrahan on Apr 14, 2014

Back in the 1990s, one of my favorite TV shows was Mystery Science Theater 3000. The show was about a man trapped in a spaceship with a couple of wise-cracking robots, all of whom were forced by a mad scientist to watch bad science fiction and monster movies. The...

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GB’s Seven Axiom SL

Posted by Nick Moroder on Apr 7, 2014

Featured Bike Build Photos by Moroder Photography Frame: Seven Axiom SL (Full Custom) Fork: Seven 5E (Custom Paint) Headset: Chris King (and spacers Drivetrain: Ultegra 6800 Di2 with Dura-Ace BB and Chain Gear Ratios: Compact Crank 50/34, Cassette: 11,32 Brakes: Tektro...

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