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Cheesehead Roubaix is this Sunday!

Cheesehead Roubaix is this Sunday!

If you are thinking about riding the Cheesehead Roubaix this Sunday, let me first say this…Do it! If you have done the ride in the past, you know why this ride gets bigger any more popular every year. If you have never done the ride, here are a few things to look forward to: This ride is a non-competitive event for riders of all abilities. No matter what your fitness level, there will be others to ride with and share the adventure. The ride has no entry fee and has a rest stop in Belgium, WI sponsored by BELGIANWERKX bicycle studio and gallery where you can fuel up for the second half of the ride.

This ride is inspired by the spring classics in Europe by including some of the less desirable roads in Wisconsin. Cheesehead Roubaix covers 63 miles of rural Wisconsin roads including 10 miles of unpaved gravel and dirt. A recent reconnaissance ride revealed pot holes and a few gullys, but nothing too treacherous. The first gravel road, Lovers Lane, was by far the most challenging and better resembled a rough farm road. It is washed out, has pot holes and gullys, and has a challenging climb near the end. Once you traverse this section, the remaining gravel roads will seem easy in comparison. Spring classics wouldn’t be the same if it wasn’t for the “less than ideal” spring weather. What better place to find an abundance of “less than ideal” spring weather than southeastern Wisconsin? Complete with cool temps, stiff breezes, and a big lake that keeps summer away until late June, our corner of Wisconsin is the perfect place to test your love for the sport of cycling. We are expecting highs around 48, but the sun will be shining as we ride through a landscape ready to burst with new spring life.

With minimal planning, this ride will be a memorable event. Be sure to dress warm enough, bring a few high energy snacks, know how to change a tire (or ride with someone who does) as this ride has no support vehicle, bring a cell phone, and be prepared to have a new appreciation for the beauty of Wisconsin. You will not regret it!

Date: Sunday, April 27th
Where: ride starts in Newburg, WI at Firemen’s Park.
Time: ride starts at 9AM
Why: to give us something to talk about until next year’s Cheesehead Roubaix!

1 Comment

  1. Arlen, this review/preview alone sold me! While there is a large group of friends planning to ride it, most of us have been on the fence should rain enter the picture on the shaky weather forecast, but seeing you articulate just why this is a must ride, I’m almost ready to say “do or die” baby! Nice job!

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