Belgainwerkx opened January 14th 2013. Though our store is new, we have years of experience fitting, building, and servicing bicycles. Our passion extends far beyond just riding our bikes. We obsess over the cable length, fit, and selection of components. We often contact our favorite manufacturers to offer suggestions or improvement to the already great products we offer.
Bill Koehler: Born & raised in Mequon, currently resides in Cedarburg with wife Jo, 2 college boys, 2 dogs & 2 cats. Passionate about bikes, enjoys Masters road, crit & cyclocross racing. But most of all, just loves RIDING!
Nicholas Moroder is the everyday face of Belgainwerkx. He has been wrenching on bikes for 10 years and is a Certified Retul University fitter. He’s the kind of guy who can tell you what tire is best for your wet rides, or what brake pads will make your rims last the longest. He manages the service, product , fitting, and day-to-day operation of the shop.
Jessica Helmlinger is a Belgianwerkx sales associate, and category 3/single speed cyclocross racer. She is a personal trainer and nutritionist, doing most of her training out of Anytime Fitness in Cedarburg, WI. See jessicahelmlinger.com for more information.
Jordy Melrood has been passionate about bikes since his father told him it was a waste of time. He likes Disaronno and pro wrestling. Fun fact: Jordy once thought he was gluten intolerant.