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About Us

A new cycling experience.

Belgainwerkx opened January 14th 2013. Though our store is new, we have years of experience fitting, building, and servicing bicycles. Our passion extends far beyond just riding our bikes. We obsess over the cable length, fit, and selection of components. We often contact our favorite manufacturers to offer suggestions or improvement to the already great products we offer.


Cheesehead Roubaix-008Bill Koehler:  Born & raised in Mequon, currently resides in Cedarburg with wife Jo, 2 college boys, 2 dogs & 2 cats.  Passionate about bikes, enjoys Masters road, crit & cyclocross racing.  But most of all, just loves RIDING!




1150329_543129012428436_525410136_nNicholas Moroder is the everyday face of Belgianwerkx. He has been wrenching on bikes for 10 years and is a Certified Retul University fitter. He’s the kind of guy who can tell you what tire is best for your wet rides, or what brake pads will make your rims last the longest. He manages the service, product , fitting, and day-to-day operation of the shop.



Cheesehead Roubaix-012Jessica Helmlinger is a Belgianwerkx sales associate, and races category 3 and single speed cyclocross and category 2 mountain bikes. She loves anything and everything bikes, but might also be found at the rock climbing gym or racing sailboats on Milwaukee Bay.




Jordy Melrood has been passionate about bikes since his father told him it was a waste of time. He likes Disaronno and pro wrestling. Fun fact: Jordy once thought he was gluten intolerant.