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About Us

A new cycling experience.

Belgainwerkx opened January 14th 2013. Though our store is new, we have years of experience fitting, building, and servicing bicycles. Our passion extends far beyond just riding our bikes. We obsess over the cable length, fit, and selection of components. We often contact our favorite manufacturers to offer suggestions or improvement to the already great products we offer.


Cheesehead Roubaix-008Bill Koehler:  Born & raised in Mequon, currently resides in Cedarburg with wife Jo, 2 college boys, 2 dogs & 2 cats.  Passionate about bikes, enjoys Masters road, crit & cyclocross racing.  But most of all, just loves RIDING!



1150329_543129012428436_525410136_nNicholas Moroder is the everyday face of Belgainwerkx. He has been wrenching on bikes for 10 years and is a Certified Retul University fitter. He’s the kind of guy who can tell you what tire is best for your wet rides, or what brake pads will make your rims last the longest. He manages the service, product , fitting, and day-to-day operation of the shop.



Cheesehead Roubaix-060Haele Jasen is a Belgianwerkx Sales associate and Junior elite triathlete who races for Z3 and elite triathlon team based out of Iowa. In between racing and training she finds time to work with something she loves; bikes. While still learning the mechanics she enjoys riding the most.



Cheesehead Roubaix-012Jessica Helmlinger
is a Belgianwerkx sales associate, and category 3/single speed cyclocross racer. She is a personal trainer and nutritionist, doing most of her training out of Anytime Fitness in Cedarburg, WI. See for more information.

patrck squarePatrick Brock
is a BelgianWerkx sales associate, and Category 3 Cyclocross racer for My Wife Inc., CX Team racing across the Midwest. He is also USA Cycling Level 3 Cycling Coach and owner of Bike Science Coaching offering cyclists of all levels and disciplines custom training plans tailored to their needs. See for more information.