Please enable javascript, or click here to visit my ecommerce web site powered by Shopify.

About Us

A new cycling experience.

Belgianwerkx opened January 14th 2013. Though our store is new, we have years of experience fitting, building, and servicing bicycles. Our passion extends far beyond just riding our bikes. We obsess over the cable length, fit, and selection of components. We often contact our favorite manufacturers to offer suggestions or improvement to the already great products we offer.


Cheesehead Roubaix-008Bill Koehler:  Born & raised in Mequon, currently resides in Grafton with wife Jo.  Passionate about bikes, enjoys Masters road, crit & cyclocross racing.  But most of all, just loves RIDING!




Nicholas Moroder is the everyday face of Belgianwerkx. He has been wrenching on bikes for 10 years and is a Certified Retul University fitter. He manages the service, product , fitting, and day-to-day operation of the shop. When not at the shop he’s busy camping with his 2 year old boy, Julian and his great dane, Blue.


Amber Shesler is a Belgianwerkx sales associate, and a recovering roadie who found cyclocross racing a couple years ago. Her favorite thing is when customers bring in their dogs.



Blue is our resident goofball. This great dane enjoys belly scratches, sleeping, and scaring the hell out of delivery drivers.